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How to Be An "Instant Newsmaker"
Amplitude Research¨ and KremsPR have teamed up to help IT companies and others get credit for unearthing newsworthy trends via a service called InstantNewsMakerª. This service enables a company to share with the news media important survey findings regarding a condition or a perception of a condition related to the company's industry group. KremsPR delivers the survey findings to carefully selected news media with the end result being coverage for the InstantNewsMakerª client. Study Design

By having expertise or information that sheds light on a topical issue, a company can be viewed by a journalist as an authoritative voice worthy of coverage -- a "newsmaker".

9 STEP PROCESS
Typically, within a 45-day period, InstantNewsMakerª deliverables include:

• Step One:
An initial consultation with KremsPR to identify topic areas within your industry that need illumination.
• Step Two:
A dialogue between KremsPR and Amplitude Research¨ to develop a proposal for a specific survey, with findings that would likely be intriguing to targeted news media.
• Step Three
KremsPR works with the professional staff at Amplitude Research¨ and the client to develop specific survey questions.
• Step Four:
Amplitude Research¨ administers the survey and delivers a preliminary
• Step Five:
KremsPR shares with the client its perceptions of key takeaways that journalists might find newsworthy.
• Step Six:
KremsPR develops a press release of findings and Amplitude Research¨ prepares an executive summary that can be made available to journalists. Study Design
• Step Seven:
KremsPR pitches and places the press release with key media.
• Step Eight:
KremsPR helps the client and its marketing team with ideas on how to leverage and promote the survey findings.
• Step Nine:
KremsPR provides the client with a summary of media coverage of the survey results.

InstantNewsMakerª Service Offerings.

InstantNewsMakerª Gold: A survey of 100 business executives involved in information technology, with coverage in a minimum of six relevant news outlets.*

InstantNewsMakerª Silver: A survey of 350 IT professionals with coverage in a minimum of four relevant news outlets.*

InstantNewsMakerª Bronze: A survey of 600 general consumers with coverage in a minimum of four relevant news publications.*

*Pricing will depend on the length of the survey and the demographics of the targeted sample.

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